The Timeline One Designer - Two Weeks

The Challenge Design a cross-platform utility website for a public museum to share exhibits, events, and visitor info, and enable patrons to schedule visits.

The Why I imagined Rosewood as a modern, inclusive art space. This project explored how design can deepen engagement with art and culture online.

The How The site features exhibits details, event highlights, and easy tools for planning visits and buying tickets to improve cultural access.

The Solution A clean, user-friendly site with exhibit info, event listings, and visit planning tools that make cultural engagement easier and more inviting.

1. Empathize with users

The Users

  • Target audience: Adults 25-60 who enjoy art, culture, and education

  • Includes parents, educators, and casual art lovers seeking easy visit planning

  • Created persona “Jasmine,” a 32-year-old graphic designer

  • She inspired idea of clean visuals, intuitive navigation, clear event info for smooth experience

User Journey Map

  • Mapped out user flow from discovering the site to booking a visit

  • Identified key emotions and pain points along the journey

  • Found users need quick navigation, clear exhibit previews, and a simple booking process

  • Insights directly shaped design choices during ideation

2. Define problem to be solved for user

Museum visitors need an easier way to explore exhibits and plan their visit because websites are often outdated, hard to navigate, and lack clear information. This way they can schedule a visit faster and feel more informed.

Designs to help users:

  • Exhibit section with images for easy browsing

  • Events section and calendar to showcase what is available and when

  • Plan Your Visit page with clear hours, location, and guidelines

  • Ticketing section that allows options, pricing, and buy directly for easy understanding

  • Modern, responsive layout with clean grid system and a balanced use of whitespace and large visuals to make content digestible

  • Clear Navigation with simple top menu to help users find info quickly

  • Clean typography and consistent spacing for a modern museum feel

3. Ideate solution

4. Prototype concepts

Site Map Goals

  • Organized content for a clear, intuitive user experience

  • Defined user flow through key sections: Exhibitions, Events, Museum Info

  • Mapped hierarchy to reduce friction and highlight important content

  • Designed to support a smooth journey from discovery to action

Homepage

5. Usability testing & Iterating based on feedback

✅ What Worked Well

  • Easy to find Exhibits, Events, and schedule visit on homepage, Strong visual hierarchy and inviting layout created positive first impression, Ticket purchasing flow was clear and familiar, Checkout process felt trustworthy and smooth

❌ What Didn’t Work

  • Buy tickets button location felt disconnected, No back button during purchasing process, Missing confirmation page

🔧 Recommended Changes

  • Reposition of “Buy Tickets” button, Adding a clear confirmation page, Adding a back button to return to previous page during purchasing process

Refining

6. High-Fidelity Prototypes

Interact with the prototype

Final Takeaways

Working on the Rosewood Museum project taught me how essential clear structure and navigation are to a smooth user experience. By creating a site map and visual hierarchy, I made it easier for users to explore exhibits, view events, and plan their visits with confidence. I also prioritized a cross-platform design to ensure the site feels just as intuitive on a mobile as it does on a desktop, allowing users to plan their trip from anywhere.